In today’s digital age, your online reputation as a real estate agent can make or break your career. With so many agents out there, standing out goes beyond just closing deals — it comes down to how people see you online. Whether it’s a homebuyer googling your name or someone checking online reviews, your digital presence matters. This is where tools like reputationbuilder can help by giving you a better handle on how others see you online.
So, how do you make sure you’re putting your best foot forward?
First things first, keep your online profiles fresh and accurate. Make sure your contact info, headshots, and bios are the same across platforms like Zillow, Realtor.com, LinkedIn, and Google. A potential client wants to see consistency and professionalism.
Next, ask for reviews — and don’t be shy about it! After a good experience with a client, kindly ask them to leave you a review online. Positive feedback builds trust. And if someone leaves you a not-so-great review? Respond politely, thank them for the feedback, and try to make things right. That shows potential clients that you care and are willing to improve.
Another big boost for your reputation is sharing helpful content. You don’t have to be a writer or social media expert — just share simple tips, news about the local housing market, or introduce happy clients (with their permission, of course). It shows you’re active and knowledgeable, and it keeps your name popping up in people’s feeds.
Also, try to be involved in your local community. Whether that means sponsoring a little league team or volunteering at events, it gives people a personal connection to you. Share those moments online to let others see your friendly, active side.
Lastly, always keep communication clear and honest. People want to work with someone they can trust. If there's a delay or issue, keep your clients in the loop. This can go a long way in building lasting relationships, which often turn into referrals.
Building a solid online reputation takes time, but the effort pays off. By being honest, showing you care, and keeping your information and content up to date, you’ll stand out in a crowd of agents — not with flash, but with trust.